An online presence creates buzz around your business, and is essential to bringing in more customers. The chance of someone learning about your business and its products/services without an online presence is close to none. By using tactics such as social media targeted ads and SEO, your business can raise its awareness throughout the internet and bring in more ‘clicks’.
Furthermore, an online presence will increase your local presence on the internet, and around communities to do with your target demographic.
An improved local presence will signal to search engines with location services such as google, and your business will be displayed as a top result for various search terms to do with your target demographic.
In addition to this, having your business with a local presence and as a top result on a search engine will increase its business authority, and make your business seem credible and trustworthy in the eyes of the search engine and the customer.