Digital marketing is undoubtedly the most crucial outreach method that almost all businesses need to rely on. Without digital marketing, the vast number of potential customers that use the internet for all their shopping and research won’t see your business.
So, what are the core elements of digital marketing?
SEO (search engine optimisation) is the element of digital marketing concerned with promoting the visibility of your business website on search engines like Google. You need to use SEO to get to the first page of Google.
Social media is another critical element of digital marketing that is concerned with speaking to your fans on the social channels they use habitually (Facebook, Instagram etc.)
Paid advertising (PPC)
Paid internet advertising is charged to you based on how many clicks you ad generates. Alongside other organic marketing methods, paid advertising is very useful in getting an instant boost of traffic to your webpage.