For any business that has multiple clients that it needs to take care of, account management is one of the core competencies it needs to get right. Failure to ensure the quality of account management means inviting a wide range of issues for your company that could have you end up losing valuable business.
Let’s look at 3 ways to ensure account managing goes smoothly.
1. Temper expectations
The biggest problem that is faced in account management is when a client’s expectations aren’t met or that they have been miscommunicated in some way. There’s no good way to manage an account that is based on a misapprehension about expected results.
2. Communicate often
While some clients don’t want to communicate often, most of them appreciate being spoken with on a routine basis to know how their account is going.
3. Scale-up with your growth
If you only have a single account manager on staff and experience a sudden growth in clients, then it is essential you hire more account managers to handle the extra load.