An economic recession might be when you think about stopping your marketing. However, quitting your marketing during this period is actually a mistake.
Take a look at these 3 tips for marketing in a recession.
1. Retargeting ads
It’s a good idea to take the ads you are currently doing and tinker with them to target the kind of customers you will have during an economic downturn.
2. Reward loyalty
Loyal customers should be rewarded so that they keep coming back to you despite the economic conditions. Loyal customers are your greatest asset during this time.
3. Cut spending on segments that can’t engage with you
If a segment of customers can no longer purchase your goods and services due to the recession, it makes sense to stop advertising to them. You can always reach out to them again once things get back to normal.