It may be a new-age form of advertising, and it may seem overwhelming at times, but a social media presence is absolutely vital for a business. Social media allows a business to gain brand awareness and target a huge demographic right at their fingertips.
Social media also allows a business to find its target demographic, and display targeted ads, which means advertisement campaigns expressed directly to the business audience. A larger number of ‘clicks’ on your ads will create increased traffic to your business. This increased traffic will in turn spread the word about your business and its products/services, and ultimately lead to higher sales and an increased customer base.
With targeted advertisements expressed directly to the target demographic, the reputation of your business will spread amongst that community, which is much better than marketing to anyone and hoping it reaches your target demographic. Social media allows you to do this.
These combined factors are why social media marketing is so important.