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    Latest Posts

    How business outreach and brand awareness works

    Business outreach and brand awareness is all about creating value out of your assets. In the case of businesses and their products/services, marketing enhances...

    How travel will change post COVID19

    COVID19 has completely disrupted the flight, travel and tourist industry and brought the world to a complete standstill. Entire industries which rely on travel...

    Does my business need digital marketing?

    The short answer is – yes! Digital marketing is so vital for so many reasons. The following will list the main reasons why your...

    3 ways to ensure account management goes smoothly

    For any business that has multiple clients that it needs to take care of, account management is one of the core competencies it needs...

    How business outreach and brand awareness works

    Business outreach and brand awareness is all about creating value out of your assets. In the case of businesses and their products/services, marketing enhances the good aspects of their products/services and shows this to their target consumer. It further adds a reputation to their product/service which consumers will pay more for, just based on the brand.

    Often, businesses will use forms of media to attract attention to their brand, but also create a positive experience for their target demographic. This positive experience will then be related to their brand, and the consumer will be willing to pay more for that intrinsic value of the brand, as it reminds them of the positive experience.

    Business outreach and brand awareness is all about psychology, and understanding how a consumer thinks, reacts and behaves in the market is all a part of it. It is important for a business to understand these behaviours, to truly understand the consumer for their marketing to be successful.

    Latest Posts

    How business outreach and brand awareness works

    Business outreach and brand awareness is all about creating value out of your assets. In the case of businesses and their products/services, marketing enhances...

    How travel will change post COVID19

    COVID19 has completely disrupted the flight, travel and tourist industry and brought the world to a complete standstill. Entire industries which rely on travel...

    Does my business need digital marketing?

    The short answer is – yes! Digital marketing is so vital for so many reasons. The following will list the main reasons why your...

    3 ways to ensure account management goes smoothly

    For any business that has multiple clients that it needs to take care of, account management is one of the core competencies it needs...

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